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| Demographics Links |
| The 2000
US Census Link |
| The Canadian
Census Link |
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| Claritas’ Prizm
Clusters |
| Claritas’ Prizm Clusters define
a large amount of where a new product is test marketed. To use,
simply type in your ZIP code and discover the “5 Prizms” who
live near you. The second link is a definition of each of the 60
some-odd classifications that Claritas has defined. |
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| Easi
Demographics |
| Market ratings based on population. See Profile
Reports to find out different populus stats on a county, city,
DMAs, state. Some facts are not updated. |
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| Arbitron |
| The
Nielsen of Radio…responsible for determining rates of radio
air time. Most recent note: the PPM = Personal People Meter.
The PPM is replacing the outdated form of the “Diary” that
Arbitron & Nielsen still use to measure viewing/listening
habits. The PPM is a digital device that records everything the
person hears … from the background music in a grocery store,
to the radio and TV…even streaming/downloads from the internet. |
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| Nielsen |
| Nielsen
is responsible for ratings of television shows, dictating advertising
dollars. Become aware of sweep dates (dates used as a kick off
for the 4 Quarter Readings), rating terminology (good for buying
TV commercials). |
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| Cyber
Atlas |
| Information on web marketing and current web usage
trends of various demographics. |
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| Radio
Broadcasters |
| Radio
Broadcasters—terminology for radio buys and for the advances
of radio. |
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| Import
- Export Statistics |
| Interesting
import-export statistics. Discover what the major imports from
China to Seattle are by using the friendly cross-reference menus. |
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